
Hello, I'm Brandon Cruz
I'm an accomplished event production professional with a rich history in creating and managing large-scale audiovisual experiences. My career is marked by a dedication to excellence, innovation, and meticulous attention to detail, ensuring every event I touch is a resounding success.
Early Career and Education
I began my journey in the event production industry with a strong educational foundation, earning my degree in Broadcast and Electronic Communication Arts from San Francisco State University. This academic background provided me with a robust understanding of the technical and creative aspects of production, setting the stage for a dynamic career.
Professional Milestones
My career has been defined by significant achievements and contributions to the field.
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Technical Direction and Production Management: Over the years, I've held various key positions, such as Technical Director and Production Manager, where I was responsible for overseeing all technical aspects of event production. This included everything from audiovisual integration to managing production crews and ensuring seamless execution.
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Innovative Crewing Solutions: One of my proudest achievements is the development and implementation of innovative crewing solutions. These models have greatly enhanced operational efficiency and client satisfaction, solidifying my reputation as a forward-thinking leader in the industry.
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Leadership Roles: My leadership abilities have been recognized through various roles, including my tenure as Director of Technical Services. In this capacity, I managed large teams, coordinated complex projects, and delivered outstanding results, earning the trust and respect of clients and colleagues alike.
Key Projects and Experiences
Throughout my career, I have had the privilege of working on numerous high-profile projects that have shaped my professional journey:
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Large-Scale Events: I've managed technical and production elements for major events, ensuring everything runs smoothly from start to finish. These experiences have honed my ability to handle pressure and deliver high-quality results under tight deadlines.
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Industry Contributions: Beyond individual projects, I have actively contributed to the broader event production community. I regularly participate in industry forums and conferences, sharing my insights and learning from others to stay at the forefront of industry trends and best practices.
Personal Philosophy and Vision
My approach to event production is deeply client-centric. I believe in understanding the unique needs and goals of each project and crafting tailored solutions that exceed expectations. Collaboration, innovation, and continuous improvement are the cornerstones of my professional philosophy.
I am committed to staying ahead of industry trends and leveraging the latest technologies and methodologies to deliver unparalleled service. My ultimate goal is to create memorable and impactful experiences that leave a lasting impression on audiences.
Let’s Connect
I am always eager to connect with fellow professionals, explore new opportunities, and collaborate on exciting projects. If you’re interested in working together or simply want to share ideas, please reach out through my contact page or connect with me on LinkedIn.
Thank you for visiting my site, and I look forward to the possibility of working with you to create something extraordinary.
A Brief Timeline

1986 Learned to fit DJ gear into dad's Cutless Supreme
1987 First paid gig
1988 Discovered purpose of circuit breakers
1989 First time to set off fire alarm with fog machine
1991 Attended first CES, managed first Trade Show exhibit
1992 Promoted first Night Club
1993 Produced first Concert
1994 Started at Prince/SF Productions
1995 Booked first Corporate Event
1996 Co-founded C3D Artists & HB Records
1997 First Tour as Tour Manager/A1
1998 Co-produced first radio event
1999 Last tour as Tour Manager/A1
2001 Started at Bayside Ent. as Head of Dance A&R
2002 Started at SF Booking Agency
2005 Co-founded first lighting company, Elle & Company
2008 Discovered hazers, last time to use a fog machine
2009. Merged with AEC to form AEC Tri-Valley
2010 Produced first televised WBA Title Fight
2012 Introduced to the Mac Viper
2013 Hired as VP Sales at Radius Group Event Architects
2014 Hired as GM for Labor Resource Management
2016 Opened The Stagecraft Agency
2018 Segued to LED department
2019 Started training in Video department
2020 Co-founded Proforce Solutions
2022 Segued from Proforce and started XTRA
2023 Returned to white label Production Management

